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Commitment to society

CORPORATE SOCIAL RESPONSIBILITY

"The challenge is to make development sustainable, through the active participation of communities – the true agents of change" ."
- Venu Srinivasan, Managing Trustee, Srinivasan Services Trust

"Empowering communities, Enriching lives"


Srinivasan Services Trust (SST), is the social arm of TVS Motor Company and TVS Holdings Limited.

SST - Vision
  • To be a partner in the transformation of rural communities by empowering people to achieve sustainable development
SST - Mission
  • To take our model of empowerment and transformational change to as many villages as possible in India, so they become sustainable and self-reliant. We will reach this goal by partnering with the government and other like-minded organizations working together to create a prosperous rural India.


SST works in 2500 villages across 5 states in India: Tamil Nadu, Karnataka, Maharashtra, Andhra Pradesh and Himachal Pradesh. SST does this by helping villagers find solutions that are sustainable in areas ranging from women empowerment, water conservation, infrastructure repairs (repairing healthcare & education facilities), agriculture & livestock practices improvement and environment conservation.

The model - Integrated holistic development of villages

  • Societal Development through empowerment of women
  • Built on Total Community Involvement
  • Work amongst the community embedded within the society
  • Proactively partner with the government, and be a Force Multiplier
  • Build capacity of the community so that they become self–reliant

Women empowerment

SST helps in converting idle time of women into value through

  • Collectivising women in self-Help Groups (SHGs)
  • Skilling and empowering through entrepreneurship
  • Developing Financial and digitally literacy for women
  • Supporting in market linkages for rural products.

Water Conservation

  • Encouraging water conservation
  • Restoring capacity of tanks and channels by desilting

Working with organizations such as Indian Geoinformatics Centre and Anna University to determine suitable conservation strategies


Infrastructure repairs

  • Renovating rural government infrastructure to realise the intended benefits
  • Creating a safe environment for children in schools and pre-schools
  • Creating access to functional and hygienic toilets in schools
  • Creating accessible health care facilities in rural India.

Agriculture & Livestock practices improvement

  • Reducing waste by optimal use of inputs and modern protocols and semi-mechanization
  • Creating awareness on proper protocol of practises in agri and dairy management
  • Facilitating government schemes for farmers to reduce their input cost and increase the yield
  • Renovating veterinary centres in rural areas.
  • Facilitating government veterinary camps in villages

Environment preservation

  • Creating awareness about the impact of individual actions on the environment
  • Conducting campaigns and educational programmes on water and environmental Conservation
  • Supporting Tiger reserves in Tamil Nadu and Karnataka
  • Creating awareness and providing nesting boxes for sparrow conservation in villages
Recent Awards

2024 - "Excellence in Change Management" at ET Human Capital Awards
2024 - "CSR & Sustainability Award 2023" by ASSOCHAM
2024 - "Excellence in HR Digital Transformation" at ET Human Capital Awards MENA
2023 - "Best Practices in Management of Change – A Data Driven Approach" & "Best Practices in Digitisation in HR" at CII National HR Circle Competition
2022 - "Fight against COVID - 19" at the FICCI CSR awards
2021 - "Outstanding Social Innovation" at the C K Prahalad Awards
2016 - "Corporate Excellence" at the Economic Times Awards – Corporate Citizen




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